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August 29, 2012 at 6:07 pm · Filed under syllabus, media industries, uarts
MEDIA INDUSTRIES CM353
Professor: Juan Parada
Class Time: Mon./Thu., 05:30PM - 06:50PM
Class Location: Terra 1121
Office Hours: By Appointment only
email: jparada@uarts.edu
Course Description:
This course investigates the relationships between technologies, economics, policies, politics and social contexts that shape media industries and their products. We then focus on how these media products affect our democracy, culture, and society.
We will be analyzing market structure, government regulation, media conglomeration, and globalization. Students will consider examples from print media, broadcast and cable media, Hollywood and independent cinema, public broadcasting, public access and community-based media, the recording industry, advertising, public relations, and new media industries. There will be a particular focus on the new and emerging media sector since it is constantly evolving and will directly impact the future of media industries and we will review case studies and conduct in-class group projects based on the readings.
The course includes a research component for the final paper and a final production piece.
Required Texts:
Introduction to Mass Communication: Media Literacy and Culture 6th edition
Author- Stanley J. Baran
I will assign additional/supplemental readings and media screenings throughout the class.
Academic Program:
• Course readings, assignments, group projects, and active class participation.
• One short (4-5 page) paper on assigned topics dealing with class readings and discussions.
• Finals:
• Students do additional research and reading on a topic and industry of interest
(either covered in the class or approved by me) and synthesize these materials into a coherent discussion of the issues.
• Research Assignment: Analyze produce, and distribute Media. Quick presentation at the end of semester.
• Proposal, and final version of an 8-10 page research paper.
Major Learning Objectives/Competencies:
• How will a student demonstrate that he/she has learned? Class participation and discussions. Written essays and final research paper.
• What observations will be made that will demonstrate the
student’s competence? Growth.
Grading:
10%: participation
25%: short writing assignment
45%: Final - Research Paper
20%: Final - Production assignment and presentation
All written work must be turned in as a HARD COPY AND EMAIL. IF YOU JUST TURN IN AN EMAIL, I AM NOT HAPPY
*Absences
The participation component of your grade will involve four elements:
1) Attendance: All absences must be excused. I will be taking attendance for each class session. MORE THAN FOUR unexcused absences will result in a reduced overall grade.
2) Active participation in class discussions (any and all comments and/or questions are encouraged).
3) In-class assignments, group projects, workshops, exercises, presentations, etc. — your effort, commitment and enthusiasm while working on projects can only help you.
TECHNOLOGY IN THE CLASSROOM
Laptop computers and other mobile devices are invaluable tools for students when used responsibly. However, this technology can also be incredibly distracting, especially in the classroom. When in class, you may use your laptops and other devices for any activities pertaining to the course: taking notes, researching material relevant to our readings and discussions, making class presentations, etc. As a general rule, the following uses are unacceptable: checking e-mail (unless you are sending me an assignment or asking a question), instant messaging, texting, using Facebook, Twitter, YouTube, or ANY other social networking sites.
*Academic Integrity Policy:
Plagiarism, that is, “knowingly representing the words or ideas of another as one’s own work in any academic exercise,” is absolutely unacceptable. All work for this class must be your own and specific to this semester. Any work recycled from other classes or from other, non-original sources (such as websites or term paper services) will be rejected with serious implications for the student. Plagiarism is grounds for dismissal from the university. The highest possible final grade that a plagiarizing student can receive in this course is an F.
Disability Services:
Any student eligible for and requesting academic accommodations due to a disability
should provide an Accommodation Form from Disability Services within the first two
weeks of the semester.
Outline
• Course Syllabus is subject to change.
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January 18, 2012 at 5:54 pm · Filed under syllabus, media industries
MEDIA INDUSTRIES CM353
Professor: Juan Parada
Class Time: Mon./Thu., 11:30-12:50
Class Location: Terra 1102
Office Hours: By Appointment only
email: jparada@uarts.edu
Mailbox: Terra 1201b
Course description:
This course investigates the relationships between technologies, economics, policies, politics and social contexts that shape media industries and their products. We then focus on how these media products affect our democracy, culture, and society.
We will be analyzing market structure, government regulation, media conglomeration, and globalization. Students will consider examples from print media, broadcast and cable media, Hollywood and independent cinema, public broadcasting, public access and community-based media, the recording industry, advertising, public relations, and new media industries. There will be a particular focus on the new and emerging media sector since it is constantly evolving and will directly impact the future of media industries and we will review case studies and conduct in-class group projects based on the readings.
The course includes a research component for the final paper and a final production piece.
Student work:
• Course readings, assignments, group projects, and active class participation.
• One short (4-5 page) paper on assigned topics dealing with class readings and discussions.
• Finals:
• Students do additional research and reading on a topic and industry of interest
(either covered in the class or approved by me) and synthesize these materials into a coherent discussion of the issues.
• Research Assignment: Analyze produce, and distribute Media. Quick presentation at the end of semester.
• Proposal, and final version of an 8-10 page research paper.
Grading:
10%: participation
30%: short writing assignment
45%: Final - Research Paper
15%: Final - Production assignment and presentation
The participation component of your grade will involve four elements:
1) Attendance: All absences must be excused. I will be taking attendance for each class session. MORE THAN FOUR unexcused absences will result in a reduced overall grade.
2) Active participation in class discussions (any and all comments and/or questions are encouraged).
3) In-class assignments, group projects, workshops, exercises, presentations, etc. — your effort, commitment and enthusiasm while working on projects can only help you.
All written work must be turned in as a HARDCOPY AND EMAIL. IF YOU JUST TURN IN AN EMAIL, I AM NOT HAPPY
Reading:
Introduction to Mass Communication: Media Literacy and Culture 6th edition
Author- Stanley J. Baran
I will assign additional/supplemental readings and media screenings throughout the class.
TECHNOLOGY IN THE CLASSROOM
Laptop computers and other mobile devices are invaluable tools students when used responsibly. However, this technology can also be incredibly distracting,especially in the classroom. When in class, you may use your laptops and other devices for any activities pertaining to the course: taking notes, researching material relevant to our readings and discussions, making class presentations, etc. As a general rule, the following uses are unacceptable: checking e-mail (unless you are sending me an assignment or asking a question), instant messaging, texting, using Facebook, YouTube, or other social networking sites.
Academic honesty:
Plagiarism, that is, “knowingly representing the words or ideas of another as one’s own work in any academic exercise,” is absolutely unacceptable. All work for this class must be your own and specific to this semester. Any work recycled from other classes or from other, non-original sources (such as websites or term paper services) will be rejected with serious implications for the student. Plagiarism is grounds for dismissal from the university. The highest possible final grade that a plagiarizing student can receive in this course is an F.
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August 30, 2011 at 10:44 am · Filed under syllabus, media industries, uarts
MEDIA INDUSTRIES CM353 S2010
Professor: Juan Parada
Class Time: Mon./Thu., 11:30-12:50
Class Location: Terra 1102
Office Hours: Mon 1-2, Thu 1-2
email: jparada@uarts.edu
Mailbox: Terra 1201
SAKAI: https://sakai.uarts.edu/portal/site/54289
Course description:
This course investigates the relationships between technologies, economics, policies, politics and social contexts that shape media industries and their products. We then focus on how these media products affect our democracy, culture, and society.
We will be analyzing market structure, government regulation, media conglomeration, and globalization. Students will consider examples from print media, broadcast and cable media, Hollywood and independent cinema, public broadcasting, public access and community-based media, the recording industry, advertising, public relations, and new media industries. There will be a particular focus on the new and emerging media sector since it is constantly evolving and will directly impact the future of media industries and we will review case studies and conduct in-class group projects based on the readings.
The course includes a research component for the final paper and a final production piece.
Student work:
• Course readings, assignments, group projects, and active class participation.
• One short (4-5 page) paper on assigned topics dealing with class readings and discussions.
• Finals:
• Students do additional research and reading on a topic and industry of interest
(either covered in the class or approved by me) and synthesize these materials into a coherent discussion of the issues.
• Research Assignment: Analyze produce, and distribute Media. Quick presentation at the end of semester.
• Proposal, and final version of an 8-10 page research paper.
Grading:
10%: participation
30%: short writing assignment
45%: Final - Research Paper
15%: Final - Production assignment and presentation
The participation component of your grade will involve four elements:
1) Attendance: All absences must be excused. I will be taking attendance for each class session. MORE THAN FOUR unexcused absences will result in a reduced overall grade.
2) Active participation in class discussions (any and all comments and/or questions are encouraged).
3) In-class assignments, group projects, workshops, exercises, presentations, etc. — your effort, commitment and enthusiasm while working on projects can only help you.
All written work must be turned in as a HARDCOPY AND EMAIL. IF YOU JUST TURN IN AN EMAIL, I AM NOT HAPPY
Reading:
Introduction to Mass Communication: Media Literacy and Culture 6th edition
Author- Stanley J. Baran
I will assign additional/supplemental readings and media screenings throughout the class.
Academic honesty:
Plagiarism, that is, “knowingly representing the words or ideas of another as one’s own work in any academic exercise,” is absolutely unacceptable. All work for this class must be your own and specific to this semester. Any work recycled from other classes or from other, non-original sources (such as websites or term paper services) will be rejected with serious implications for the student. Plagiarism is grounds for dismissal from the university. The highest possible final grade that a plagiarizing student can receive in this course is an F.
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January 19, 2011 at 9:47 pm · Filed under syllabus, media industries
MEDIA INDUSTRIES CM353 S2010
Professor: Juan Parada
Class Time: Mon./Thu., 11:30-12:50
Class Location: Terra 1102
Office Hours: Mon 1-2, Thu 1-2
Office: Terra 1120
Office phone: 215.717.6369
email: jparada@uarts.edu
Mailbox: Terra 1201
SAKAI: https://sakai.uarts.edu/portal/site/54289
Course description:
This course investigates the relationships between technologies, economics, policies, politics and social contexts that shape media industries and their products. We then focus on how these media products affect our democracy, culture, and society.
We will be analyzing market structure, government regulation, media conglomeration, and globalization. Students will consider examples from print media, broadcast and cable media, Hollywood and independent cinema, public broadcasting, public access and community-based media, the recording industry, advertising, public relations, and new media industries. There will be a particular focus on the new and emerging media sector since it is constantly evolving and will directly impact the future of media industries and we will review case studies and conduct in-class group projects based on the readings.
The course includes a research component for the final paper and a final production piece.
Student work:
• Course readings, assignments, group projects, and active class participation.
• One short (4-5 page) paper on assigned topics dealing with class readings and discussions.
• Finals:
• Students do additional research and reading on a topic and industry of interest
(either covered in the class or approved by me) and synthesize these materials into a coherent discussion of the issues.
• Research Assignment: Analyze produce, and distribute Media. Quick presentation at the end of semester.
• Proposal, and final version of an 8-10 page research paper.
Grading:
10%: participation
30%: short writing assignment
45%: Final - Research Paper
15%: Final - Production assignment and presentation
The participation component of your grade will involve four elements:
1) Attendance: All absences must be excused. I will be taking attendance for each class session. MORE THAN FOUR unexcused absences will result in a reduced overall grade.
2) Active participation in class discussions (any and all comments and/or questions are encouraged).
3) In-class assignments, group projects, workshops, exercises, presentations, etc. — your effort, commitment and enthusiasm while working on projects can only help you.
All written work must be turned in as a HARDCOPY AND EMAIL. IF YOU JUST TURN IN AN EMAIL, I AM NOT HAPPY
Reading:
Introduction to Mass Communication: Media Literacy and Culture 6th edition
Author- Stanley J. Baran
I will assign additional/supplemental readings and media screenings throughout the class.
Academic honesty:
Plagiarism, that is, “knowingly representing the words or ideas of another as one’s own work in any academic exercise,” is absolutely unacceptable. All work for this class must be your own and specific to this semester. Any work recycled from other classes or from other, non-original sources (such as websites or term paper services) will be rejected with serious implications for the student. Plagiarism is grounds for dismissal from the university. The highest possible final grade that a plagiarizing student can receive in this course is an F.
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January 20, 2010 at 8:35 pm · Filed under syllabus, media industries
MEDIA INDUSTRIES CM353 S2010
Professor: Juan Parada
Class Time: Mon./Thu., 10:00-11:20
Class Location: Terra 1102
Office Hours: Mon 1-2, Thu 1-2
Office: Terra 1120
Office phone: 215.717.6369
email: jparada@uarts.edu
Mailbox: Terra 1201
Course description:
This course investigates the relationships between technologies, economics, policies, politics and social contexts that shape media industries and their products. We then focus on how these media products affect our democracy, culture, and society.
We will be analyzing market structure, government regulation, media conglomeration, and globalization. Students will consider examples from print media, broadcast and cable media, Hollywood and independent cinema, public broadcasting, public access and community-based media, the recording industry, advertising, public relations, and new media industries. There will be a particular focus on the new and emerging media sector since it is constantly evolving and will directly impact the future of media industries and we will review case studies and conduct in-class group projects based on the readings.
The course includes a research component for the final paper and a final production piece.
Student work:
• Course readings, assignments, group projects, and active class participation.
• One short (4-5 page) paper on assigned topics dealing with class readings and discussions.
• Finals:
• Students do additional research and reading on a topic and industry of interest
(either covered in the class or approved by me) and synthesize these materials into a coherent discussion of the issues.
• Research Assignment: Analyze produce, and distribute Media. Quick presentation at the end of semester.
• Proposal, and final version of an 8-10 page research paper.
Grading:
10%: participation
30%: short writing assignment
45%: Final - Research Paper
15%: Final - Production assignment and presentation
The participation component of your grade will involve four elements:
1) Attendance: All absences must be excused. I will be taking attendance for each class session. MORE THAN FOUR unexcused absences will result in a reduced overall grade.
2) Active participation in class discussions (any and all comments and/or questions are encouraged).
3) In-class assignments, group projects, workshops, exercises, presentations, etc. — your effort, commitment and enthusiasm while working on projects can only help you.
All written work must be turned in as a HARDCOPY AND EMAIL. IF YOU JUST TURN IN AN EMAIL, I AM NOT HAPPY
Reading:
Introduction to Mass Communication: Media Literacy and Culture 3rd edition
Author- Stanley J. Baran
I will assign additional/supplemental readings and media screenings throughout the class.
Academic honesty:
Plagiarism, that is, “knowingly representing the words or ideas of another as one’s own work in any academic exercise,” is absolutely unacceptable. All work for this class must be your own and specific to this semester. Any work recycled from other classes or from other, non-original sources (such as websites or term paper services) will be rejected with serious implications for the student. Plagiarism is grounds for dismissal from the university. The highest possible final grade that a plagiarizing student can receive in this course is an F.
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September 2, 2008 at 10:48 pm · Filed under syllabus, media industries
Professor: Juan Parada
Class Time: Mon./Wed., 11:30 -12:50
Class Location: Terra 1102
Office Hours: Wed/Fri, 1:00PM-2:00PM
Office: Terra 1120
Office phone: 215.717.6369
email: jparada(at)uarts.edu
Mailbox: Terra 1201
Course description:
This course investigates the relationships between technologies, economics, policies, politics and social contexts that shape media industries and their products
The course focuses on issues such as market structure, government regulation, media conglomeration, production/distribution/exhibition organization, audience analysis, and globalization. Students will consider examples from print media, broadcast and cable media, Hollywood and independent cinema, public broadcasting, public access and community-based media, the recording industry, advertising, public relations, and new media industries. There will be a particular focus on the new and emerging media sector since it is constantly evolving and will directly impact the future of media industries and we will review case studies and conduct in-class group projects based on the readings.
The course includes a research component for the final paper and a final produced piece.
Student work:
• Course readings, assignments, group projects, and active class participation.
• Two short (4-5 page) papers on assigned topics dealing with class readings and discussions.
THE NEW DEAL: I will no longer grant extensions for these short papers. Due date is the final due date. NO EXCEPTIONS! The rules are the following, I will only grade one of you assignments. So, you can skip 1 or turn them both in and I will take the highest grade. But No Exceptions or excuses.
• Media Project: we are studying media so you will be come media practitioners. This is a semester long project. Choose a media field you would like to follow (Print, Book, Newspaper, magazine, electronic -recording, radio, film. tv, internet - or Advertising). Create media on a weekly basis revolving around one of these topics.
Examples:
• Final versions of an 8-10 page research paper. Students do additional research and reading on a topic and industry of interest (either covered in the class or approved by me) and synthesize these materials into a coherent discussion of the issues. Student presentations are also required.
Grading:
10%: participation
30%: Media Project
20%: first short writing assignment
40%: final research paper and presentation
The participation component of your grade will involve four elements:
1) Attendance: All absences must be excused (i.e. you must provide a written excuse). I will be taking attendance for each class session. More than three unexcused absences will result in a reduced overall grade. PLEASE ARRIVE ON TIME!
2) Active participation in class discussions (any and all comments and/or questions are encouraged).
3) In-class assignments, group projects, workshops, exercises, presentations, etc. — your effort, commitment and enthusiasm while working on projects can only help you.
All written work must be turned in as a hardcopy AND it should be emailed to me as well.
Late written work will be marked down 1/3 of a grade per day. Papers more than one week late will not be accepted.
Reading:
Text: Introduction to Mass Communication - Media Literacy and Culture
by Stanley J. Baran (6th edition)
I will assign additional/supplemental readings and media screenings throughout the class.
Academic honesty:
Plagiarism, that is, “knowingly representing the words or ideas of another as one’s own work in any academic exercise,” is absolutely unacceptable. All work for this class must be your own and specific to this semester. Any work recycled from other classes or from other, non-original sources (such as websites or term paper services) will be rejected with serious implications for the student. Plagiarism is grounds for dismissal from the university. The highest possible final grade that a plagiarizing student can receive in this course is an F.
Course Outline and Assignments:
COURSE INTRODUCTION
W, 09/02: The Basics
This is the first class. We will review the Syllabus, assignments, procedures, expectations, and something to think about for our next meeting.
WEEK 1: MEDIA BUSINESS
M, 09/07: LABOR DAY
W, 09/09: What is Media Literacy? How does media affect Society and Culture? It’s all about the Audience
Assignment: Turow, Chapter 3, 4
WEEK 2: NOTHING STAYS THE SAME?
M, 09/14: Regulation and Research
Media is controlled in a number of ways. Is “Media” ethically responsible? Should it be?
Assignment: Turow, Chapter 5, 6
W, 09/16: Convergence
Assignment: Review Chapter 5
WEEK 3: PRINT MEDIA
M, 09/21: Cross-Media Strategies
Assignment: Turow, Chapter 7, 8
PART TWO: THE INDUSTRIES
W, 09/23: Intro, History of Print
Assignment: Turow, Chapter 9
WEEK 4: PRINT MEDIA
M, 09/28: The Book Industry and the impact of disruptive technologies such as the internet
Reading: Turow, Chapter 10
**first short essay assigned**
W, 09/30: Periodicals (Newspapers and Magazines) and the impact of disruptive technologies such as the internet, and blogs.
Assignment: Turow, Chapter 11
WEEK 5: RADIO AND RECORDING
M, 10/05: Introduction to Electronic Media
Radios and Records. Class Project – Launch a new magazine.
Assignment: Turow, Chapter 12
**first short essay due**
W, 10/07: Radio. A history of broadcasting and the impact of Web Radio and more recently, Satellite Radio Networks.
Assignment: Turow, Chapter 13
WEEK 6: MOVING IMAGES
M, 10/12: Recording, the RIAA and the introduction of disruptive technologies such as CD-burners, MP3 files, P2P networks, and others.
Assignment: Turow, Chapter 14, 15
W, 10/14: Film History, Industry and distribution models. We will also look at alternative Film (Independent) production and distribution.
Reading: Turow, Chapter 16
WEEK 7: SPRING BREAK
M, 10/19: Television
Class Project – Develop a new Television network
Assignment: Turow, Chapter 17
W, 10/21: The Internet. Rise of the disruptive media. Pt 1.
Assignment: Turow, Chapter 18
WEEK 8: DIGITAL MEDIA
M, 10/26: Television
Class Project – Develop a new Television network
Assignment: Turow, Chapter 17
W, 10/28: The Internet. Rise of the disruptive media. Pt 1.
Assignment: Turow, Chapter 18
WEEK 9: THE SPIN INDUSTRY?
M, 11/02: The Internet. Rise of the disruptive media. Pt 2.
Assignment: Turow, Chapter 19, 20
W, 11/04: The Advertising Industry, Public Relations, and Marketing.
Assignment:
PART THREE: CONGLOMERATION AND GLOBALIZATION
WEEK 10: CONGLOMERATES
M, 11/9: Intro to Conglomeration
Class Project – PR scenario
W, 11/11: Blurred Boundaries
Reading: Turow, Chapter 5
WEEK 11: GLOBAL AUDIENCES
M, 10/16: Case Studies
Reading: Turow, Chapter 6 (plus excerpts from Croteau and Hoynes)
W, 10/18: The Global Media
PART FOUR: CONCLUSIONS
WEEK 12: FINAL PROJECT CONFERENCES/WORKSHOPS
M, 11/23: Cultural Imperialism
W, 11/25: Individual Conferences with Students
THANKSGIVING
WEEK 13: PRESENTATIONS
M, 11/30:
Chap 18, 19, 20
W, A 12/02: **final research project DUE**`
WEEK 14: CONTINUING FINAL PROJECT PRESENTATIONS
M, 12/07: Student Presentations
W, 12/09: Student Presentations
WEEK 15: CONTINUING FINAL PROJECT PRESENTATIONS
M, 12/14: Student Presentations
**LAST CLASS: **
HAVE A GREAT x-mas!
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